Entrepreneurs are risk-takers. Whereas most people go through life trying to minimize their risk, entrepreneurs embrace it. They realize that without great risk there can be no great success. They also realize that failure often precedes success. They accept this and are not afraid of “falling flat on their face,” however many times it may take before they reach their goals. Entrepreneurs also realize the value of thinking “outside the box,” or being unconventional and creative. The expression “this is the way we’ve always done things around here,” doesn’t hold any value to them. They are always looking to try innovative, new ways of doing things. And finally, a successful entrepreneur needs to be a “jack-of-all-trades.” That is, he or she should be able to wear many hats in a business and have a basic understanding of the key business functions (marketing, finance, accounting and HR).

創業家勇於冒險。雖然大多數人過日子都試圖把風險降到最低，但創業家卻會去擁抱風險。他們明白，沒有大冒險就不會有大成功。他們也明白，失敗常是成功之母。他們接受這點，而不怕會「一敗塗地」，儘管他們可能必須經歷多次失敗才能達到目標。創業家也明白「跳脫框架」思考的價值，亦即不循陳規並發揮創意。「我們這裡做事的方法向來就是如此」這句話對他們而言毫無價值。他們總是在找機會嘗試以創新的新方法來做事。最後，成功的創業家必須是「全能型的人」。這是說他／她應該要能在事業中身兼多職，並對重要的企業功能（行銷、財務、會計和人資）有基本的了解。

Key Traits:

1. Risk-taker

2. Creative thinker

3. “Jack-of-all-trades”

重要特質：

1. 勇於冒險者

2. 有創意的思考者

3.「全能型的人」

In order for entrepreneurship to flourish there needs to be a societal focus on rewarding high achievers and encouraging independent thinkers. This needs to start early on in the educational system so that students who excel are recognized and rewarded (i.e. early graduation) for their efforts. Schools need to nurture creativity and independent thinking instead of attempting to mold all students into a standard prototype. Companies also need to nurture their employees, providing them with opportunities to challenge themselves and giving them the necessary autonomy to reach their goals in their own way. Also, a performance-based reward system would go a long way towards creating a more entrepreneurial-friendly environment.

創業家精神要能壯大，社會就需要著重於酬賞成就不凡的人，並鼓勵獨立思考的人。這需要從教育體制中及早做起，使優秀的學生能靠著本身的努力獲得賞識與酬賞（也就是提早畢業）。學校要培養創意和獨立思考，而不要企圖把所有的學生塑造成標準的原型。企業也要培養員工，讓他們有機會挑戰自己，並給他們必要的自主權，以便用自己的方式來達到目標。此外，績效導向的獎酬制度對於打造出較有利於創業的環境也大有助益。

Main Ingredients:

1. Reward high achievers 

2. Encourage independent thinkers 

3. Institute a performance-based system

主要要素：

1. 酬賞成就不凡的人

2. 鼓勵獨立思考的人

3. 訂立績效導向的獎酬制度